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  • mattcurrienz Says

    Linked through to this post from twitter and thought I'd have a go at an initial response to your questions above. Hope my answers are of some use to you.

    Q/ Is this a new insight to you or do you feel it's old hat?
    A/ Not a completely new insight to me, but does emphasise for me the importance of understanding and designing for basic human traits eg. motivational personas.

    Q/ Can you understand the document, in what way does it require further elaboration?
    A/ I think I get it. It could possibly say more about the “how” element – I think I was expecting the how “thought phrases” to be more explicitly about the process of that particular motivational persona, but some of them seem to express how people think about things rather than what they do (this could just be my misunderstanding what you're trying to achieve with the how part of the diagram).

    Q/ Does the document and the role of motivation seem a valuable concept to you?
    A/ Yes. It feels like it has potential to help me stay focused on designing for humans and the fundamentals of human thinking that influence product and service use.

  • Ferg Says

    Thanks Matt,
    Really appreciate your thoughts. I think you tap into something that is quite important in your responses – which is that Motivation is the foundation or basis of all human action, will elaborate the 'hows' and 'whys' of that as I understand them thus far, in due course.

    I was wondering, what existing tools do you use to focus on 'basic human traits'?

  • Ferg Says

    I've uploaded a larger pdf version of the personas to the Motivational Design Discussion Group on Wenovski Network

    Join the discussion here:

  • mattcurrienz Says

    Great follow up question; really got me thinking.

    Here's some examples of tools I use to keep me focused on designing for basic human traits. I've had a go at categorising them by mode of design thinking/process eg. uncover>understand>ideate>evaluate>define.

    Uncover (uncovering data on basic human traits) – ethnography-based research tools like: in-depth interviews, fly-on-the-wall observation, artifact observation, shadowing.

    Understand (making sense of research data and generating insights) – experience maps, affinity sorting, Mental Models, need clustering, personas

    Ideate (explore a wide range of solution concepts) – prototyping, experience maps, storytelling, experience scenarios, participatory design sessions, personas

    Evaluate (make choices between solution concepts) – personas, prototyping, experience maps

    Define (finalise preferred solution) – personas, experience maps, prototyping

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  • Ferg Says

    Wow – thanks Matt!
    I really appreciate you sharing this 🙂 I think it's really interesting that you use personas both at the 'understand' phase as well as the 'define' in the context of the motivational design personas this could perhaps be 'observed motivational persona' and 'envisaged motivational persona'. A sort of before and after – thanks Matt this has been really useful. 🙂

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  • mattcurrienz Says

    Glad to have helped. I noticed how personas kept cropping up for me – I think it's because I use them in both a descriptive and prescriptive way.

    The concept of observed and envisaged motivational personas is interesting – it lead me to think about the notion that an aspiration for any design solution might be to shift a person from “I don't know and I don't care” to “I love doing this and I'm immersed in the process” (for example). Feels like that might be a valuable objective if we are concerned with designing for a more inclusive, participatory society where people participate vs consume…

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