Service Design


I setup this website in early 2009 and it coincided with the emergence of an online ‘service design’ community, discussing and sharing practice on twitter and trading blog posts. I have followed and participated in the development of this community of practice through my involvement in the This is Service Design Thinking Textbook and through a number of Service Design focussed projects.  

The definition and practice of this discipline, sitting as it does at the intersection of many facets of design and professional practice, continues to interest me. As I was redeveloping this site and updating my portfolio in August 2012 I turned to a model of ‘Design for Services’ by Daniela Sangiorgi and Anna Meroni (2011, p.215) that helpfully captures the breadth of elements that comprise Service Design as a discipline.

The timeline above captures my previous blog posts on Service Design and the model below, adapted from Sangiorgi and Meroni, highlights how my previous projects and experiences have given me a well rounded set of skills and experiences as a Service Designer.

Some of my posts over the past few years about Service Design are listed below:


Over the past twenty years there have been many discussions about the definition of design, and with the growth of … Read more »


I was very interested to read an article dealing with the perennial challenges associated with striking the optimum balance between … Read more »

Last week I spent an enjoyable few days in the company of some of Northern Europe’s leading service design practitioners … Read more »

I immensely enjoyed (late) last night’s first episode of Olympic Dreams, which you can catch on BBC iPlayer here and … Read more »

As part of the ongoing promotion of his new book Drive, Dan Pink gives an interview discussing some of the … Read more »

Lucy Kimbell this week wrapped up her thoughts on where Service Design sits at the end of 2009 and looks … Read more »