• http://www.fergusbisset.com/blog/2009/05/05/awareness-motivating-weightloss/ Awareness – Motivating Weightloss | Ferg’s Blog

    [...] « How is this relevant to me? Motivational Design and Public Engagement Presentation [...]

  • http://www.fergusbisset.com/blog/2009/07/04/fabricant-should-be-aware-persuasion-requires-more-belief-and-less-judgement/ Fabricant Should Be Aware – Persuasion Requires More Belief and Less Judgement | Ferg’s Blog

    [...] them aware of whatever new technology you want them to use. Making this new pattern of behaviour relevant involves understanding not what user’s need, but rather how they learn and adapt to new [...]

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