Following on from my post the other day about the role of philosphy in determining and helping us design authentically. I’ve discovered this from http://ariegoldshlager.posterous.com/ – Thanks to Wim Rampen for the link.

Jennifer Aaker – Authenticity – Stanford Last Lecture Series 2009 from Jennifer Aaker on Vimeo.

Other Relevant Posts...

• December 3rd, 2009 -- Managing Motivation (0)
• November 30th, 2009 -- Motivational Design Framework v.0.1 (2)
• October 30th, 2009 -- Design for Self-Service – A motivational psychology perspective (1)
• October 29th, 2009 -- Theories of Planned Behaviour (1)
• October 28th, 2009 -- User Needs are Outdated, We Should Be Designing User Goals… (1)
• October 1st, 2009 -- Framework of Motivated Behaviour (0)
• July 13th, 2009 -- Making Design a Concrete Experience (0)
• February 15th, 2010 -- A Big Day for British Youth and Winter Sports – An Inspiration For The Rest of Us? (2)
• October 4th, 2009 -- Designing Design Research and Generating Momentum (1)
• September 26th, 2009 -- Museums, User Empowerment and Defining Service Value (0)

Tags: Design Research, Human Centred Design, Motivational Design, Public Engagement, Relevance, Service Design, User Empowerment, User Perceptions

This entry was posted on Wednesday, September 16th, 2009 at 11:45 and is filed under Authenticity. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.