Comments on: Motivational Design Personas http://www.fergusbisset.com/blog/2009/09/21/motivational-design-personas/ Sun, 25 Jul 2010 21:42:24 +0000 hourly 1 http://wordpress.org/?v=3.0 By: mattcurrienz http://www.fergusbisset.com/blog/2009/09/21/motivational-design-personas/comment-page-1/#comment-118 mattcurrienz Fri, 25 Sep 2009 01:01:52 +0000 http://www.fergusbisset.com/blog/2009/09/21/motivational-design-personas/#comment-118 Glad to have helped. I noticed how personas kept cropping up for me - I think it's because I use them in both a descriptive and prescriptive way. <br><br>The concept of observed and envisaged motivational personas is interesting - it lead me to think about the notion that an aspiration for any design solution might be to shift a person from "I don't know and I don't care" to "I love doing this and I'm immersed in the process" (for example). Feels like that might be a valuable objective if we are concerned with designing for a more inclusive, participatory society where people participate vs consume... Glad to have helped. I noticed how personas kept cropping up for me – I think it's because I use them in both a descriptive and prescriptive way.

The concept of observed and envisaged motivational personas is interesting – it lead me to think about the notion that an aspiration for any design solution might be to shift a person from “I don't know and I don't care” to “I love doing this and I'm immersed in the process” (for example). Feels like that might be a valuable objective if we are concerned with designing for a more inclusive, participatory society where people participate vs consume…

]]> By: Cybernetics, Public Engagement and Participatory Design | Ferg's Blog http://www.fergusbisset.com/blog/2009/09/21/motivational-design-personas/comment-page-1/#comment-113 Cybernetics, Public Engagement and Participatory Design | Ferg's Blog Thu, 24 Sep 2009 15:44:18 +0000 http://www.fergusbisset.com/blog/2009/09/21/motivational-design-personas/#comment-113 [...] the various collaborative processes detailed in both the previously cited articles. These, like the Motivational Design Personas I put up at the weekend, are still very much in draft so any feedback on these would be gratefully [...] [...] the various collaborative processes detailed in both the previously cited articles. These, like the Motivational Design Personas I put up at the weekend, are still very much in draft so any feedback on these would be gratefully [...]

]]> By: Ferg http://www.fergusbisset.com/blog/2009/09/21/motivational-design-personas/comment-page-1/#comment-111 Ferg Wed, 23 Sep 2009 01:57:08 +0000 http://www.fergusbisset.com/blog/2009/09/21/motivational-design-personas/#comment-111 Wow - thanks Matt!<br>I really appreciate you sharing this :-) I think it's really interesting that you use personas both at the 'understand' phase as well as the 'define' in the context of the motivational design personas this could perhaps be 'observed motivational persona' and 'envisaged motivational persona'. A sort of before and after - thanks Matt this has been really useful. :-) Wow – thanks Matt!
I really appreciate you sharing this :-) I think it's really interesting that you use personas both at the 'understand' phase as well as the 'define' in the context of the motivational design personas this could perhaps be 'observed motivational persona' and 'envisaged motivational persona'. A sort of before and after – thanks Matt this has been really useful. :-)

]]> By: Things I Shared Today | Ferg's Blog http://www.fergusbisset.com/blog/2009/09/21/motivational-design-personas/comment-page-1/#comment-112 Things I Shared Today | Ferg's Blog Tue, 22 Sep 2009 20:03:50 +0000 http://www.fergusbisset.com/blog/2009/09/21/motivational-design-personas/#comment-112 [...] Design in Scotland and Scottish Design in general – Lauren is planning to stick around!! Re: Motivational Design Personas “Wow – thanks Matt!I really appreciate you sharing this I think it’s really [...] [...] Design in Scotland and Scottish Design in general – Lauren is planning to stick around!! Re: Motivational Design Personas “Wow – thanks Matt!I really appreciate you sharing this I think it’s really [...]

]]> By: mattcurrienz http://www.fergusbisset.com/blog/2009/09/21/motivational-design-personas/comment-page-1/#comment-110 mattcurrienz Tue, 22 Sep 2009 13:35:52 +0000 http://www.fergusbisset.com/blog/2009/09/21/motivational-design-personas/#comment-110 Great follow up question; really got me thinking.<br><br>Here's some examples of tools I use to keep me focused on designing for basic human traits. I've had a go at categorising them by mode of design thinking/process eg. uncover>understand>ideate>evaluate>define.<br><br>Uncover (uncovering data on basic human traits) - ethnography-based research tools like: in-depth interviews, fly-on-the-wall observation, artifact observation, shadowing.<br><br>Understand (making sense of research data and generating insights) - experience maps, affinity sorting, Mental Models, need clustering, personas <br><br>Ideate (explore a wide range of solution concepts) - prototyping, experience maps, storytelling, experience scenarios, participatory design sessions, personas<br><br>Evaluate (make choices between solution concepts) - personas, prototyping, experience maps <br><br>Define (finalise preferred solution) - personas, experience maps, prototyping Great follow up question; really got me thinking.

Here's some examples of tools I use to keep me focused on designing for basic human traits. I've had a go at categorising them by mode of design thinking/process eg. uncover>understand>ideate>evaluate>define.

Uncover (uncovering data on basic human traits) – ethnography-based research tools like: in-depth interviews, fly-on-the-wall observation, artifact observation, shadowing.

Understand (making sense of research data and generating insights) – experience maps, affinity sorting, Mental Models, need clustering, personas

Ideate (explore a wide range of solution concepts) – prototyping, experience maps, storytelling, experience scenarios, participatory design sessions, personas

Evaluate (make choices between solution concepts) – personas, prototyping, experience maps

Define (finalise preferred solution) – personas, experience maps, prototyping

]]> By: Ferg http://www.fergusbisset.com/blog/2009/09/21/motivational-design-personas/comment-page-1/#comment-108 Ferg Mon, 21 Sep 2009 16:50:28 +0000 http://www.fergusbisset.com/blog/2009/09/21/motivational-design-personas/#comment-108 I've uploaded a larger pdf version of the personas to the Motivational Design Discussion Group on Wenovski Network<br><br><a href="http://api.ning.com/files/Hn0ftl06M2ovpe3YFpih-22nhmClRcu*gFBPcm1UHXGNBcdpnGJhl8vN33ds4BRif88e5L76dg6D*UXvG-xMC6nmR2q*l2mt/Motivational_Personas_v0.1_FergusBisset.pdf" rel="nofollow">http://api.ning.com/files/Hn0ftl06M2ovpe3YFpih-...</a><br><br>Join the discussion here:<br><br><a href="http://wenovski.ning.com/group/motivationaldesign" rel="nofollow">http://wenovski.ning.com/group/motivationaldesign</a> I've uploaded a larger pdf version of the personas to the Motivational Design Discussion Group on Wenovski Network

http://api.ning.com/files/Hn0ftl06M2ovpe3YFpih-...

Join the discussion here:

http://wenovski.ning.com/group/motivationaldesign

]]> By: Ferg http://www.fergusbisset.com/blog/2009/09/21/motivational-design-personas/comment-page-1/#comment-107 Ferg Mon, 21 Sep 2009 16:48:19 +0000 http://www.fergusbisset.com/blog/2009/09/21/motivational-design-personas/#comment-107 Thanks Matt,<br>Really appreciate your thoughts. I think you tap into something that is quite important in your responses - which is that Motivation is the foundation or basis of all human action, will elaborate the 'hows' and 'whys' of that as I understand them thus far, in due course.<br><br>I was wondering, what existing tools do you use to focus on 'basic human traits'? Thanks Matt,
Really appreciate your thoughts. I think you tap into something that is quite important in your responses – which is that Motivation is the foundation or basis of all human action, will elaborate the 'hows' and 'whys' of that as I understand them thus far, in due course.

I was wondering, what existing tools do you use to focus on 'basic human traits'?

]]> By: mattcurrienz http://www.fergusbisset.com/blog/2009/09/21/motivational-design-personas/comment-page-1/#comment-106 mattcurrienz Mon, 21 Sep 2009 16:07:35 +0000 http://www.fergusbisset.com/blog/2009/09/21/motivational-design-personas/#comment-106 Linked through to this post from twitter and thought I'd have a go at an initial response to your questions above. Hope my answers are of some use to you.<br><br>Q/ Is this a new insight to you or do you feel it's old hat?<br>A/ Not a completely new insight to me, but does emphasise for me the importance of understanding and designing for basic human traits eg. motivational personas.<br><br>Q/ Can you understand the document, in what way does it require further elaboration?<br>A/ I think I get it. It could possibly say more about the "how" element - I think I was expecting the how "thought phrases" to be more explicitly about the process of that particular motivational persona, but some of them seem to express how people think about things rather than what they do (this could just be my misunderstanding what you're trying to achieve with the how part of the diagram).<br><br>Q/ Does the document and the role of motivation seem a valuable concept to you?<br>A/ Yes. It feels like it has potential to help me stay focused on designing for humans and the fundamentals of human thinking that influence product and service use. Linked through to this post from twitter and thought I'd have a go at an initial response to your questions above. Hope my answers are of some use to you.

Q/ Is this a new insight to you or do you feel it's old hat?
A/ Not a completely new insight to me, but does emphasise for me the importance of understanding and designing for basic human traits eg. motivational personas.

Q/ Can you understand the document, in what way does it require further elaboration?
A/ I think I get it. It could possibly say more about the “how” element – I think I was expecting the how “thought phrases” to be more explicitly about the process of that particular motivational persona, but some of them seem to express how people think about things rather than what they do (this could just be my misunderstanding what you're trying to achieve with the how part of the diagram).

Q/ Does the document and the role of motivation seem a valuable concept to you?
A/ Yes. It feels like it has potential to help me stay focused on designing for humans and the fundamentals of human thinking that influence product and service use.

]]> By: Things I Shared Today | Ferg's Blog http://www.fergusbisset.com/blog/2009/09/21/motivational-design-personas/comment-page-1/#comment-109 Things I Shared Today | Ferg's Blog Mon, 21 Sep 2009 10:53:53 +0000 http://www.fergusbisset.com/blog/2009/09/21/motivational-design-personas/#comment-109 [...] Phones Bring Financial Services to Africa’s Poorest? Mobile phones and micro payments in Uganda Re: Motivational Design Personas “I’ve uploaded a larger pdf version of the personas to the Motivational Design [...] [...] Phones Bring Financial Services to Africa’s Poorest? Mobile phones and micro payments in Uganda Re: Motivational Design Personas “I’ve uploaded a larger pdf version of the personas to the Motivational Design [...]

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