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	<title>Ferg&#039;s Blog &#187; Motivation</title>
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		<title>Olympic Day 2010 &#8211; An update from the International Olympic Academy</title>
		<link>http://www.fergusbisset.com/blog/2010/06/23/olympic-day-2010-an-update-from-the-international-olympic-academy/</link>
		<comments>http://www.fergusbisset.com/blog/2010/06/23/olympic-day-2010-an-update-from-the-international-olympic-academy/#comments</comments>
		<pubDate>Wed, 23 Jun 2010 18:10:18 +0000</pubDate>
		<dc:creator>Fjbisset</dc:creator>
				<category><![CDATA[Fergus Bisset]]></category>
		<category><![CDATA[Motivation]]></category>
		<category><![CDATA[Public Engagement]]></category>
		<category><![CDATA[Singapore2010]]></category>
		<category><![CDATA[YOG]]></category>
		<category><![CDATA[Young Ambassador]]></category>
		<category><![CDATA[Youth Olympics]]></category>
		<category><![CDATA[team gb]]></category>
		<category><![CDATA[Motivational Design]]></category>
		<category><![CDATA[olympia]]></category>
		<category><![CDATA[olympic values]]></category>
		<category><![CDATA[olympics]]></category>
		<category><![CDATA[Olympism]]></category>

		<guid isPermaLink="false">http://www.fergusbisset.com/blog/?p=160</guid>
		<description><![CDATA[Well first of all, apologies for my recent social media hiatus, particularly from this blog, I&#8217;ve been trying to cut back in an attempt to finish writing up my MPhil dissertation on Measuring Motivation and Engagement, there will be more on that once it&#8217;s done. For this past week and for the next, I&#8217;ve also [...]]]></description>
			<content:encoded><![CDATA[<p>Well first of all, apologies for my recent social media hiatus, particularly from this blog, I&#8217;ve been trying to cut back in an attempt to finish writing up my MPhil dissertation on Measuring Motivation and Engagement, there will be more on that once it&#8217;s done. For this past week and for the next, I&#8217;ve also had the privilege of being able to attend the <a title="IOA" href="http://ioa.org.gr/" target="_blank">International Olympic Academy </a>(IOA) in Olympia, Greece, as part of my work as GB&#8217;s Young Ambassador for the <a title="Youth Olympic Games" href="http://www.singapore2010.sg/public/sg2010/en.html" target="_blank">Youth Olympic Games</a>. Today, the 23rd June is also Olympic Day, so where better a place to celebrate?</p>
<p>Ahead of the Youth Olympic Games in Singapore in August <a title="British Olympic Foundation" href="http://www.olympics.org.uk/education.aspx" target="_blank">The British Olympic Foundation</a> and <a title="Get Set for London 2012" href="http://getset.london2012.com/en/home" target="_blank">The Get Set For London 2012</a> Team are marking Olympic Day with a challenge to all school age children to blog about five new things they have done for each one of the five Olympic rings, so within that context I thought I&#8217;d let you know five of the highlights of International Olympic Academy so far, and hopefully within that, some interesting reflections on the Olympic Movement. Details of the Get Set Competition can be found <a title="Olympics Day Competition" href="http://www.olympics.org.uk/news.aspx?GT=Invariant&amp;NE=4497&amp;AT=&amp;GA=&amp;SP=" target="_blank">here</a>.</p>
<p><img style="border: 0px initial initial;" title="Chilling in Olympia town by Michelle Collins" src="http://sphotos.ak.fbcdn.net/hphotos-ak-snc4/hs139.snc4/37292_10150207077250117_527925116_12985203_3929741_n.jpg" alt="" width="480" height="640" /></p>
<p>1. First new thing must be the 200 new people under the age of 30, from 95 different countries that have descended upon Greece for this year&#8217;s IOA, just like the inaugural Youth Olympics coming up in the Singapore this summer and London in 2012 &#8211; the Olympic Movement and the Olympic Games wouldn&#8217;t exist without participants. In fact that was the subject of IOC Member <a title="Peter Tallberg Profile" href="http://www.olympic.org/en/content/The-IOC/Members/Mr-Peter-TALLBERG/">Peter Tallberg</a>&#8216;s presentation yesterday, which gave an overview of the different ways that the IOC is seeking to open itself up as an organisation, become more democratic and better support it&#8217;s athletes. This is with a view to increasingly better support and seeking guidance of members of public and the communities that host The Games. This was a frank presentation that acknowledged that the IOC has plenty to learn in this area. The discussions that followed covered some of the controversy over the coverage of both the Beijing Games and Vancouver protests and what the participants feel the IOC can do differently in future in this respect. The great thing about being part of such a diverse and energetic group of people, as I am here, is that there are no shortages of people to challenge your perceptions, whether in discussing the role of sport in resolving tensions in Sudan or in ensuring gender equality and empowerment all over the world there is plenty to learn from this great bunch of people!</p>
<p><a href="http://www.fergusbisset.com/blog/wp-content/uploads/2010/06/P1000963.JPG"><img title="The Parthenon, Athens from the Hill of Sphix" src="http://www.fergusbisset.com/blog/wp-content/uploads/2010/06/P1000963-450x337.jpg" alt="The Parthenon, Athens from the Hill of Sphix" width="450" height="337" /></a></p>
<p>2. The second new thing this past week was attending an open air classical music concert and opening ceremony at the top of the hill of Sphyx in Athens for the opening ceremony of the IOA, it was a stunning setting being overlooked by the Parthenon, various awards were bestowed on eminent Greeks for this contribution to the Olympic Movement, with awards also being made to Sir Philip Craven head of the International Paralympic Committee and to <a href="http://en.wikipedia.org/wiki/Irena_Szewi%C5%84ska" target="_blank">Irena Szewińska</a> who also presented to us later on in the week.</p>
<p><a href="http://www.fergusbisset.com/blog/wp-content/uploads/2010/06/Ancient-Olympia.jpg"><img title="Ancient-Olympia" src="http://www.fergusbisset.com/blog/wp-content/uploads/2010/06/Ancient-Olympia.jpg" alt="Ancient Olympia" width="450" height="412" /></a></p>
<p>3. The third new thing this week has been visiting the site of, and understanding more about, the Ancient Olympics. The ancient site of Olympia, of which I can&#8217;t help but admit I am now mayor on <a title="FourSquare" href="http://www.foursquare.com" target="_blank">Foursquare</a>, <img src='http://www.fergusbisset.com/blog/wp-includes/images/smilies/icon_smile.gif' alt=':-)' class='wp-smiley' />  is fascinating and helped us all gain a clearer understanding of the inspiration behind the Modern Games, particularly the ideals of the Olympic Truce which called for an end to hostilities between Greek states during the Ancient Games. This truce is something that the IOC campaigns alongside the UN to uphold every time The Modern Games is hosted. The role of sport in creating global peace is the title of the proceedings of this session of the IOA and the focus of most of our discussions.</p>
<div class="wp-caption alignnone" style="width: 460px"><a href="http://a2activity.dk/blog/wp-content/uploads/bumball-grib.jpg"><img title="Bumball from a2activity.dk" src="http://a2activity.dk/blog/wp-content/uploads/bumball-grib.jpg" alt="" width="450" /></a><p class="wp-caption-text">Bumball from a2activity.dk</p></div>
<p>4. The fourth new thing this week been playing <a title="Bumball" href="http://www.bumball.dk">bumball</a>, this is apparently a Danish game which involves wearing pieces of velcro on your chest and bum and using them to catch and carry a velcro ball &#8211; in effect it is a cross between touch rugby, netball and nothing you&#8217;ve ever played before but it&#8217;s really good fun and made up one of our early morning physical activities before breakfast this week.</p>
<div id="attachment_161" class="wp-caption alignnone" style="width: 460px"><a href="http://www.fergusbisset.com/blog/wp-content/uploads/2010/06/Scandinavian-Girls.jpg"><img title="Scandinavian-Girls" src="http://www.fergusbisset.com/blog/wp-content/uploads/2010/06/Scandinavian-Girls.jpg" alt="Team Scandinavia on the start line at Ancient Olympia" width="450" height="263" /></a><p class="wp-caption-text">Team Scandinavia on the start line at Ancient Olympia</p></div>
<p>5. The fifth new thing this week is in some respects not a new thing at all, but rather, confirmation that the Olympic Movement, celebrated today on Olympic Day is far more than the Olympic Games. The Olympic Movement headed by the IOC aims to place sport at the service of humanity and thereby to promote peace. This was backed up by a surprising statistic from Peter Tallberg&#8217;s presentation that 92% of the IOC&#8217;s revenue goes to the development of sport worldwide. It has been inspiring spending time understanding what the Olympics and the Olympic Values of Friendship, Respect and Excellence mean to so many young people from all over the world. Perhaps if we all work together, as we have been over the past week, we can all help make the Olympics that little bit better for everyone. Happy Olympics Day!</p>
<h3  class="related_post_title">Other Relevant Posts...</h3><ul class="related_post"><li>March 31st, 2010 -- <a href="http://www.fergusbisset.com/blog/2010/03/31/simultaneous-translation-the-olympics-and-communication-for-a-better-world/" title="Simultaneous Translation &#8211; The Olympics and Communication For A Better World">Simultaneous Translation &#8211; The Olympics and Communication For A Better World</a> (1)</li><li>April 4th, 2010 -- <a href="http://www.fergusbisset.com/blog/2010/04/04/what-the-olympic-values-mean-to-papua-new-guinea/" title="What the Olympic Values Mean to Papua New Guinea">What the Olympic Values Mean to Papua New Guinea</a> (0)</li><li>April 1st, 2010 -- <a href="http://www.fergusbisset.com/blog/2010/04/01/do-you-value-the-olympic-games-how-can-the-olympic-games-be-designed-better/" title="Do you value the Olympic Games? How can the Olympic Games be designed better?">Do you value the Olympic Games? How can the Olympic Games be designed better?</a> (1)</li><li>February 15th, 2010 -- <a href="http://www.fergusbisset.com/blog/2010/02/15/a-big-day-for-british-youth-and-winter-sports-an-inspiration-for-the-rest-of-us/" title="A Big Day for British Youth and Winter Sports &#8211; An Inspiration For The Rest of Us?">A Big Day for British Youth and Winter Sports &#8211; An Inspiration For The Rest of Us?</a> (2)</li><li>April 14th, 2010 -- <a href="http://www.fergusbisset.com/blog/2010/04/14/visualising-performance-what-can-designers-and-olympians-learn-from-each-other/" title="Visualising Performance; What can Designers and Olympians learn from each other?">Visualising Performance; What can Designers and Olympians learn from each other?</a> (0)</li><li>January 14th, 2010 -- <a href="http://www.fergusbisset.com/blog/2010/01/14/interview-with-dan-pink-on-motivation/" title="Interview with Dan Pink on Motivation">Interview with Dan Pink on Motivation</a> (0)</li><li>December 9th, 2009 -- <a href="http://www.fergusbisset.com/blog/2009/12/09/modelling-motivation-in-the-design-of-products-systems-and-services/" title="Modelling Motivation in the Design of Products, Systems and Services">Modelling Motivation in the Design of Products, Systems and Services</a> (0)</li><li>December 3rd, 2009 -- <a href="http://www.fergusbisset.com/blog/2009/12/03/managing-motivation/" title="Managing Motivation">Managing Motivation</a> (0)</li><li>November 30th, 2009 -- <a href="http://www.fergusbisset.com/blog/2009/11/30/motivational-design-framework-v-0-1/" title="Motivational Design Framework v.0.1">Motivational Design Framework v.0.1</a> (2)</li><li>October 30th, 2009 -- <a href="http://www.fergusbisset.com/blog/2009/10/30/design-for-self-service-a-motivational-psychology-perspective/" title="Design for Self-Service &#8211; A motivational psychology perspective">Design for Self-Service &#8211; A motivational psychology perspective</a> (1)</li></ul>]]></content:encoded>
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		<slash:comments>4</slash:comments>
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		<title>Do you value the Olympic Games? How can the Olympic Games be designed better?</title>
		<link>http://www.fergusbisset.com/blog/2010/04/01/do-you-value-the-olympic-games-how-can-the-olympic-games-be-designed-better/</link>
		<comments>http://www.fergusbisset.com/blog/2010/04/01/do-you-value-the-olympic-games-how-can-the-olympic-games-be-designed-better/#comments</comments>
		<pubDate>Thu, 01 Apr 2010 14:07:35 +0000</pubDate>
		<dc:creator>Fjbisset</dc:creator>
				<category><![CDATA[Design Research]]></category>
		<category><![CDATA[Motivation]]></category>
		<category><![CDATA[Public Engagement]]></category>
		<category><![CDATA[Singapore2010]]></category>
		<category><![CDATA[YOG]]></category>
		<category><![CDATA[Young Ambassador]]></category>
		<category><![CDATA[Youth Olympics]]></category>
		<category><![CDATA[team gb]]></category>
		<category><![CDATA[CEP]]></category>
		<category><![CDATA[Culture and Education]]></category>
		<category><![CDATA[culture and education programme]]></category>
		<category><![CDATA[Design Thinking]]></category>
		<category><![CDATA[Motivational Design]]></category>
		<category><![CDATA[Olympic Ideals]]></category>
		<category><![CDATA[olympic values]]></category>
		<category><![CDATA[Olympism]]></category>
		<category><![CDATA[Responsibility]]></category>
		<category><![CDATA[Service Design]]></category>

		<guid isPermaLink="false">http://www.fergusbisset.com/blog/2010/04/01/do-you-value-the-olympic-games-how-can-the-olympic-games-be-designed-better/</guid>
		<description><![CDATA[The Youth Olympic Games is chiefly a celebration of the Olympic Values of Friendship, Respect and Excellence. In my new role as GB Youth Ambassador for the Games to held for the first time in Singapore this August, I&#8217;m really interested to know what you all think about the Olympics and what about it you personally [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: center;"><a href="http://www.singapore2010.sg/public/sg2010/en.html"><img class="size-full wp-image-151 aligncenter" title="SingaporeLogo" src="http://www.fergusbisset.com/blog/wp-content/uploads/2010/03/SingaporeLogo.png" alt="SingaporeLogo" width="170" height="293" /></a></p>
<p>The <a title="YOG" href="http://assets.olympic.org/YOG/en/index.html" target="_blank">Youth Olympic Games</a> is chiefly a celebration of the Olympic Values of Friendship, Respect and Excellence. In my new role as GB Youth Ambassador for the Games to held for the first time in <a title="Singapore 2010" href="http://www.singapore2010.sg/public/sg2010/en.html" target="_blank">Singapore this August</a>, I&#8217;m really interested to know what you all think about the Olympics and what about it you personally do or do not value?</p>
<p>In chatting to some people in the design world recently I know that many people don&#8217;t see the relevance of the Olympics to them personally and admitted to not really understanding the relevance of Olympics to society at large. Do you share this feeling or does the Olympics mean a lot to you?</p>
<p>Really any answer or reflection short or long that you fancy giving would be incredibly welcome here, it will help me understand how best to support the Young Athletes I&#8217;ll be working with over the next few months explore their social and environmental responsibilities to you, as it will be you who they are representing at the Youth Olympic Games this summer.</p>
<p>As Young Ambassador for Great Britain what message would you like me to pass on to the British athletes and if you aren&#8217;t British what message would you like passed on to the Olympic community at large that might in turn influence how much you value the Olympic Games and its ideals? Let me know via the comments link below or via Twitter (<a title="Twitter - Fergus Bisset" href="http://www.twitter.com/fergusbisset" target="_blank">@fergusbisset</a>) &#8211; I&#8217;m looking forward to hearing from you!</p>
<h3  class="related_post_title">Other Relevant Posts...</h3><ul class="related_post"><li>March 31st, 2010 -- <a href="http://www.fergusbisset.com/blog/2010/03/31/simultaneous-translation-the-olympics-and-communication-for-a-better-world/" title="Simultaneous Translation &#8211; The Olympics and Communication For A Better World">Simultaneous Translation &#8211; The Olympics and Communication For A Better World</a> (1)</li><li>June 23rd, 2010 -- <a href="http://www.fergusbisset.com/blog/2010/06/23/olympic-day-2010-an-update-from-the-international-olympic-academy/" title="Olympic Day 2010 &#8211; An update from the International Olympic Academy">Olympic Day 2010 &#8211; An update from the International Olympic Academy</a> (4)</li><li>December 9th, 2009 -- <a href="http://www.fergusbisset.com/blog/2009/12/09/modelling-motivation-in-the-design-of-products-systems-and-services/" title="Modelling Motivation in the Design of Products, Systems and Services">Modelling Motivation in the Design of Products, Systems and Services</a> (0)</li><li>November 30th, 2009 -- <a href="http://www.fergusbisset.com/blog/2009/11/30/motivational-design-framework-v-0-1/" title="Motivational Design Framework v.0.1">Motivational Design Framework v.0.1</a> (2)</li><li>October 29th, 2009 -- <a href="http://www.fergusbisset.com/blog/2009/10/29/theories-of-planned-behaviour/" title="Theories of Planned Behaviour">Theories of Planned Behaviour</a> (1)</li><li>October 28th, 2009 -- <a href="http://www.fergusbisset.com/blog/2009/10/28/user-needs-are-outdated-we-should-be-designing-user-goals/" title="User Needs are Outdated, We Should Be Designing User Goals&#8230;">User Needs are Outdated, We Should Be Designing User Goals&#8230;</a> (1)</li><li>October 4th, 2009 -- <a href="http://www.fergusbisset.com/blog/2009/10/04/designing-design-research-and-generating-momentum/" title="Designing Design Research and Generating Momentum ">Designing Design Research and Generating Momentum </a> (1)</li><li>October 1st, 2009 -- <a href="http://www.fergusbisset.com/blog/2009/10/01/framework-of-motivated-behaviour/" title="Framework of Motivated Behaviour">Framework of Motivated Behaviour</a> (0)</li><li>September 21st, 2009 -- <a href="http://www.fergusbisset.com/blog/2009/09/21/motivational-design-personas/" title="Motivational Design Personas">Motivational Design Personas</a> (9)</li><li>September 13th, 2009 -- <a href="http://www.fergusbisset.com/blog/2009/09/13/the-philosophy-of-service-design/" title="The Philosophy of Service Design">The Philosophy of Service Design</a> (2)</li></ul>]]></content:encoded>
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		<slash:comments>1</slash:comments>
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		<item>
		<title>Interview with Dan Pink on Motivation</title>
		<link>http://www.fergusbisset.com/blog/2010/01/14/interview-with-dan-pink-on-motivation/</link>
		<comments>http://www.fergusbisset.com/blog/2010/01/14/interview-with-dan-pink-on-motivation/#comments</comments>
		<pubDate>Thu, 14 Jan 2010 11:38:04 +0000</pubDate>
		<dc:creator>Fjbisset</dc:creator>
				<category><![CDATA[Design Research]]></category>
		<category><![CDATA[Design Thinking]]></category>
		<category><![CDATA[Motivation]]></category>
		<category><![CDATA[Motivational Design]]></category>
		<category><![CDATA[Service Design]]></category>
		<category><![CDATA[Awareness]]></category>
		<category><![CDATA[Human Centred Design]]></category>
		<category><![CDATA[Intrinsic Motivation]]></category>
		<category><![CDATA[Persuasive Design]]></category>
		<category><![CDATA[Product Design]]></category>
		<category><![CDATA[Psychology]]></category>
		<category><![CDATA[Self Determination Theory]]></category>
		<category><![CDATA[Self Efficacy]]></category>
		<category><![CDATA[User Empowerment]]></category>

		<guid isPermaLink="false">http://www.fergusbisset.com/blog/2010/01/14/interview-with-dan-pink-on-motivation/</guid>
		<description><![CDATA[As part of the ongoing promotion of his new book Drive, Dan Pink gives an interview discussing some of the underlying theories and principles which he has repackaged as a management book. I&#8217;m looking forward to reading the book which comes out here in the UK at the end of this month. Dan is also [...]]]></description>
			<content:encoded><![CDATA[<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="425" height="344" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowScriptAccess" value="always" /><param name="src" value="http://www.youtube.com/v/1t2G1W4wk_o&amp;color1=0xb1b1b1&amp;color2=0xcfcfcf&amp;hl=en_US&amp;feature=player_embedded&amp;fs=1" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="425" height="344" src="http://www.youtube.com/v/1t2G1W4wk_o&amp;color1=0xb1b1b1&amp;color2=0xcfcfcf&amp;hl=en_US&amp;feature=player_embedded&amp;fs=1" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p>As part of the ongoing promotion of his new book <a title="Amazon Link" href="http://www.amazon.com/Drive-Surprising-Truth-About-Motivates/dp/1594488843" target="_self">Drive</a>, Dan Pink gives an interview discussing some of the underlying theories and principles which he has repackaged as a management book. I&#8217;m looking forward to reading the book which comes out here in the UK at the end of this month. Dan is also due to <a title="Dan Pink RSA" href="http://www.thersa.org/events/speakers-archive/p/daniel-h-pink" target="_blank">speak at the RSA</a> in a couple of weeks time which again I&#8217;m very much looking forward to.</p>
<p>I think this publication is very exciting for those of us involved in motivation research and for forward thinking business managers at whom this book seems to be aimed. Based on both this interview and <a href="http://www.ted.com/talks/dan_pink_on_motivation.html" target="_blank">his Ted talk last year</a> Dan seems to be leveraging, at least conceptually, <a title="Clark Hull" href="http://en.wikipedia.org/wiki/Clark_Hull" target="_blank">Hullian Drive Theory</a> which allows him utilise the straightforward metaphor and illustrate the important point that motivation is about energisation of human behaviour. This theory whilst hugely influential in the field of motivation and educational psychology is largely discredited now by the more recent interpretation that it does not fully accomdate explanation of Avoidance behaviour. To put more simply, Drive Theory does not explain risk taking or more intrinsic forms of pleasure seeking behaviour. For a discussion on Approach-Avoidance behaviour and freely downloadable research papers see <a href="http://www.psych.rochester.edu/research/apav/">http://www.psych.rochester.edu/research/apav/</a>.</p>
<p>It&#8217;s nice though to see Pink make mention of Autonomy as a component of motivation and a factor which forms a big part of Deci and Ryan&#8217;s <a title="SDT" href="http://en.wikipedia.org/wiki/Self-determination_theory" target="_blank">Self Determination Theory</a> which I have been leveraging heavily in my own work on designing motivation. I feel that their Organismic theory of motivation is far more adaptable and useful as an explanation for motivation than Drive Theory mentioned above. The question of how designers can utilise an organismic theory of motivation is the subject of my recent chapter contributed to the <a title="This is SDT" href="http://thisisservicedesignthinking.com/" target="_blank">This is Service Design Thinking</a> publication. It&#8217;s perhaps apt that Self Determination Theory and Service Design Thinking share the same acronym as they are well placed to conceptualise and design for intrinsic, rather than extrinsic forms of motivation.</p>
<p>It&#8217;s nice to see the mention of a sports person as a metaphor for motivated behaviour and I would hope that this reoccurs throughout the book, as someone who has myself become so interested in motivation by approaching it (no pun intended <img src='http://www.fergusbisset.com/blog/wp-includes/images/smilies/icon_smile.gif' alt=':-)' class='wp-smiley' /> ) from a sports psychology and elite performance background.</p>
<div class="wp-caption alignnone" style="width: 454px"><a href="http://www.teamtoday.org/Portals/21/images/09%20winter%201/Davos%20mens%20heat%20front.JPG"><img class="  " title="P. Vordenberg - teamtoday.org" src="http://www.teamtoday.org/Portals/21/images/09%20winter%201/Davos%20mens%20heat%20front.JPG" alt="Davos 15km - P. Vordenberg - teamtoday.org" width="444" height="306" /></a><p class="wp-caption-text">Davos 15km - P. Vordenberg - teamtoday.org</p></div>
<p>I agree ultimately with Pink&#8217;s sentiment that people generally need more feedback, annual reviews and even biannual reviews are not going to motivate employees in the best possible way. But I&#8217;m a bit confused then as towards the end of the above interview he is so quick to dismiss (or avoid) addressing the work on Anticipated Feedback (Bandura) as a motivator. The original research on this can be found <a title="Self Efficacy - Bandura" href="http://des.emory.edu/mfp/BanEncy.html" target="_blank">here</a>, but it basically suggests that anticipated social feedback (as a feed-forward mechanism) is a major primary motivator in individuals. Again, put more simply, this is the notion that if you can visualise a positive response to your work you are more likely to be motivated towards and successful in accomplishing it. This is also another reason why I think Service Design Thinking with its emphasis on visualising complexity to understand it and adapt it is so well placed to understand and promote motivation. I&#8217;d hoped that in the current era of social media and game changing, hierarchy busting, technology and given that he is speaking to a blogger for a video that is being posted on YouTube Pink might have addressed this more fully&#8230;</p>
<p>Either way I think this publication signals that 2010 will be the year that Motivation really hits the mainstream, similarly perhaps to how &#8216;Design Thinking&#8217; hit the mainstream last year off the back of <a title="Tim Brown - Design Thinking" href="http://www.amazon.com/Change-Design-Transforms-Organizations-Innovation/dp/0061766089" target="_blank">Brown </a>and <a title="Martin - Design Thinking" href="http://www.amazon.com/Design-Business-Thinking-Competitive-Advantage/dp/1422177807/ref=sr_1_1?ie=UTF8&amp;s=books&amp;qid=1263468924&amp;sr=1-1" target="_blank">Martin&#8217;s</a> publications. Much like with those two volumes though, one could imagine that the release of Pink&#8217;s book signals that there will be an increase in demand amongst senior management for creative and innovative practitioners who not only understand motivation but also who possess the tools to create and facilitate motivating systems, products and services.</p>
<p>What do you think? Do you think 2010 will be the year of motivation or are there other emerging trends and topics that trump motivation in the understanding and design for behavioural change?</p>
<p>(Thanks to <a title="Arnold Beekes - Twitter" href="http://twitter.com/ArnoldBeekes" target="_blank">@arnoldbeekes</a> for the original link)</p>
<h3  class="related_post_title">Other Relevant Posts...</h3><ul class="related_post"><li>November 30th, 2009 -- <a href="http://www.fergusbisset.com/blog/2009/11/30/motivational-design-framework-v-0-1/" title="Motivational Design Framework v.0.1">Motivational Design Framework v.0.1</a> (2)</li><li>September 27th, 2009 -- <a href="http://www.fergusbisset.com/blog/2009/09/27/what-are-user-needs/" title="What Are User Needs?">What Are User Needs?</a> (3)</li><li>October 30th, 2009 -- <a href="http://www.fergusbisset.com/blog/2009/10/30/design-for-self-service-a-motivational-psychology-perspective/" title="Design for Self-Service &#8211; A motivational psychology perspective">Design for Self-Service &#8211; A motivational psychology perspective</a> (1)</li><li>December 3rd, 2009 -- <a href="http://www.fergusbisset.com/blog/2009/12/03/managing-motivation/" title="Managing Motivation">Managing Motivation</a> (0)</li><li>October 1st, 2009 -- <a href="http://www.fergusbisset.com/blog/2009/10/01/framework-of-motivated-behaviour/" title="Framework of Motivated Behaviour">Framework of Motivated Behaviour</a> (0)</li><li>September 21st, 2009 -- <a href="http://www.fergusbisset.com/blog/2009/09/21/motivational-design-personas/" title="Motivational Design Personas">Motivational Design Personas</a> (9)</li><li>July 4th, 2009 -- <a href="http://www.fergusbisset.com/blog/2009/07/04/fabricant-should-be-aware-persuasion-requires-more-belief-and-less-judgement/" title="Fabricant Should Be Aware &#8211; Persuasion Requires More Belief and Less Judgement">Fabricant Should Be Aware &#8211; Persuasion Requires More Belief and Less Judgement</a> (0)</li><li>December 9th, 2009 -- <a href="http://www.fergusbisset.com/blog/2009/12/09/modelling-motivation-in-the-design-of-products-systems-and-services/" title="Modelling Motivation in the Design of Products, Systems and Services">Modelling Motivation in the Design of Products, Systems and Services</a> (0)</li><li>October 28th, 2009 -- <a href="http://www.fergusbisset.com/blog/2009/10/28/user-needs-are-outdated-we-should-be-designing-user-goals/" title="User Needs are Outdated, We Should Be Designing User Goals&#8230;">User Needs are Outdated, We Should Be Designing User Goals&#8230;</a> (1)</li><li>May 17th, 2009 -- <a href="http://www.fergusbisset.com/blog/2009/05/17/systems-that-encourage-you-to-think-you-can/" title="Systems That Encourage You To Think You Can">Systems That Encourage You To Think You Can</a> (1)</li></ul>]]></content:encoded>
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