Welcome to fergusbisset.com

This site supports my work as a service and product designer in the public sector and as a part-time PhD researcher at Linköping University - which are, in practice, the same activity at different depths. The weeknotes are generally shorter reflections on my practical and professional design work inside the public sector organisations I've worked in over the last twenty years; the research updates are longer pieces where the same questions get more theoretical treatment. Both serve as a way of thinking through ideas by writing them down - testing arguments, tracing connections, and exploring the role of design in public sector organisations a research-informed way. Hope you find something interesting, and please get in touch via LinkedIn if you want to discuss more.

Recent Weeknotes

Blog style notes and reflections on public sector design, product development, and research.

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Nov 12, 2025

The Excel Test

A small exchange in the team chat this week crystallised something I've been pondering for a while now.

Sep 15, 2025

Service Patterns and the Limits of UI Design

A few months into building components for the design system, I keep returning to a question that predates the code: what are these components actually for? Components are for building interfaces, but...

Systems Thinking for Service Design
Aug 3, 2025

Broken Promises and the Visibility of Failure

If services are fundamentally promise-based systems - where capabilities promise performance and resources promise affordance - what happens when promises break? And more troublingly: what happens...

Systems Thinking for Service Design
Jul 20, 2025

Events - Happenings, Conditions, or Both?

My design systems framework includes events as one of eight core elements, defined following Gärdenfors (2014) as atomic cause-effect triggers with a force vector and a result vector. This definition...

Systems Thinking for Service Design
Jul 13, 2025

Verbs, Nouns, and the Hierarchy of Action in Service Design

Duncan Stephen's recent post, "Services are verbs combined with nouns", addresses the nouns, verbs best way to describe service ontologies problem, and which I also wrote about in states and services...

Systems Thinking for Service Design
Jul 6, 2025

Do We Need the Product/Service Distinction?

Building a design systems framework for data platform products, I keep running into the same architectural decision: should the framework distinguish products from services - and if so, how?

Systems Thinking for Service Design

Career Timeline

A visual overview of my career spanning industrial design, service design, design research, and digital product development.

22+years
10employers
34projects
3countries
Brunel University
FutureGov
ripfa
SICS
Nordseter
Reified
Region Värmland
SCÖ
FOI
NHS England
20042026

Research Updates

Updates and deeper articles and reflections from my (very) part-time PhD in design research at Linköping University.

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Feb 21, 2026

The Reification Gap: How Institutional Governance Transforms Design Understanding

In an earlier post, I discussed Gedenryd's (1998) identification of a fundamental discrepancy in design methodology: the gap between "the received, theoretical views of how things ought to work, and...

Jan 22, 2026

Translating Between Worlds: Boundary Objects in Programme Management

The previous post argued that service design offers programme management cultures three things they cannot generate from their own logic: the cross-cutting view, the surfacing of invisible decisions,...

Design in Programme Management
Jan 5, 2026

What Service Design Actually Offers Programme Management

Programme management operates through decomposition. A large initiative is broken into programmes; programmes are broken into projects; projects are broken into workstreams; workstreams are broken...

Design in Programme Management
Aug 2, 2025

Knowledge Graphs and Service Design: From Linearised Maps to Relational Infrastructure

Two years ago, I wrote a post in this series arguing that service design's dominant tools - journey maps and service blueprints - are constrained graphs. They flatten relational structure, suppress...

Planning and Design
Jul 26, 2025

Situational Mapping for Service Design: From Frame Analysis to Design Method

The previous post traced connections between three uses of "frame" - Fillmore's linguistic frames, Goffman's situational frames, and Dorst's design frames - and concluded by noting that framing as a...

Planning and Design
Jul 19, 2025

Three Frames: Fillmore, Goffman, and Dorst on Structure and Meaning

The word "frame" appears across multiple intellectual traditions, each using it to describe how structure shapes meaning and possibility. In the previous post, I explored how Fillmore's case grammar...

Planning and Design