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Recent Weeknotes

Blog style notes and reflections on public sector design, product development, and research.

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Jul 13, 2025

Verbs, Nouns, and the Hierarchy of Action in Service Design

Duncan Stephen's recent post, "Services are verbs combined with nouns", addresses the nouns, verbs best way to describe service ontologies problem, and which I also wrote about in states and services...

Systems Thinking for Service Design
Jun 8, 2025

Promises, Affordances, and What Services Actually Are

The Design Systems Working Group has been developing a hierarchy of service patterns - from policy down to pixels, mapping how the data products products relate to broader service journeys. That work...

Systems Thinking for Service Design
Nov 29, 2024

Mapping the System

This week's focus was on synthesis: taking the observations, interviews, and documentary analysis from recent weeks and developing representations that could communicate the complexity of ward-based...

Nov 8, 2024

States and Services

I've been mapping a data access service - tracing how requests move through the system, where data gets duplicated, transformed, or lost as users progress. The conventional service design toolkit...

Systems Thinking for Service Design
Nov 1, 2024

When the Prototype or Live Service is the Only Documentation

This week has been focussed on modelling the data flows and service logic for the registration process that sits between two NHS services: the Data Access Request Service (DARS) and the Secure Data...

NHS/SDE
Oct 25, 2024

What 'Registration' Actually Means

This week I began work on what is called the 'registration' part of the NHS Secure Data Environment service. The first thing I inherited was a business process model, produced by a colleague, mapping...

NHS/SDE

Career Timeline

A visual overview of my career spanning industrial design, service design, design research, and digital product development.

22+years
10employers
33projects
3countries
Brunel University
FutureGov
ripfa
SICS
Nordseter
Reified
Region Värmland
SCÖ
FOI
NHS England
20042026

Research Updates

Updates and deeper articles and reflections from my (very) part-time PhD in design research at Linköping University.

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Nov 1, 2023

Owning the Problem Space: Lessons for Practice

Across this series I have developed an argument in three parts: that planning and design are fundamentally different activities, distinguished by whether the problem space within which work proceeds...

Planning and Design
Oct 27, 2023

Beyond Technomagic: What Military Design Teaches Public Sector Transformation

Throughout this series, I have developed a framework - state spaces, the planning/design distinction, grammars, constraints - and applied it to the conceptual infrastructure of service design. This...

Planning and Design
Oct 19, 2023

Frugal Algorithms and Communities of Practice

The preceding posts in this series developed a theoretical apparatus - state spaces, grammars, the planning/design distinction - and sketched, in the grammar post, what a compositional approach to...

Planning and Design
Oct 13, 2023

Toward a Grammar of Services

The previous posts in this arc have surveyed different approaches to systematic design. Wilkinson's (2005) Grammar of Graphics demonstrated that a formal grammar - a vocabulary, a set of...

Planning and Design
Oct 4, 2023

Service Patterns: From GOV.UK to Holliday

The previous post examined Brad Frost's Atomic Design - a hierarchical approach to composing user interfaces from atoms through to pages - and the post before that explored Wilkinson's Grammar of...

Planning and Design
Sep 26, 2023

Atomic Design: Frost's Compositional Hierarchy

The previous post examined Wilkinson's Grammar of Graphics - a formal system for specifying statistical visualisations through composition of fundamental elements. Wilkinson showed that a creative...

Planning and Design