Motivational Design Revisited
Revisiting an MPhil thesis on motivational design: the framework and its psychological sources, what happened when it met reality, and what remains after fifteen years of practice.
Part of: MPhil Design Research - Brunel University (2008–2011)
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Motivational Design Revisited: The Thesis
January 15, 2024
In 2011, I completed an MPhil thesis titled An Investigation into the Concept of Motivation within Design (Bisset, 2011). It argued that design practitioners and researchers needed to more clearly...
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Motivational Design Revisited: What Happened
June 1, 2024
The previous post laid out what the thesis was and what it drew on. This post examines two things: what happened when the framework met reality - the case study, its methods, and its blind spots -...
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Motivational Design Revisited: What Remains
December 23, 2024
The first post laid out what the thesis was - its framework, its psychological sources, the moment it emerged from. The second examined what happened when the framework met reality: the case study...
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Motivation as Vector
January 20, 2025
The previous post concluded that the Motivational Design Framework lacked a unifying architecture - that the synthesis of SDT, discrepancy theory, ARCS, flow, and Dreyfus was ad hoc rather than...